One of the hottest accessories in the second half of MLB’s 2026 season is a stuffed dragon on a stick. It’s also one of the most in-demand toys across Canada, as the Toronto Blue Jays have adopted this fire-breathing creature as their new mascot.

With the Blue Jays coming off one of their most feeble offensive series ever, mustering 10 hits combined against the Seattle Mariners in three games, the Jays were looking to flip the script.

A stuffed dragon that has yet to be named spurred that vibe change.

Unlike other MLB teams, whose home run celebration trophies, costumes, or accessories are custom-made, this dragon is a true child’s toy: manufactured by toy brand Schylling, called the Flaming Dragon Ride On. Schylling is also responsible for the widely popular NeeDoh toys (ask your pre-teens, they’ll tell you all about NeeDohs whether you like it or not).

Once Blue Jays outfielder Jonathan Clase proudly displayed the mythical creature for cameras, it caught the attention of Blue Jays fans across Canada, who hoped to unlock some magic for themselves with one of these dragons on a stick.

Many were surprised to learn these toys were available for purchase, with some even snagging a dragon before the item quickly sold out. One Kingston-based Blue Jays fan and influencer named Natasha — popularly known as NandyAndy_ — was notified by one of her followers that the dragon was available at a Kingston, Ontario, toy store.

Since the store was in her backyard, Natasha ordered and picked up the dragon the following day. She shared her experience with her followers, with her posts garnering 200,000 views and counting.

Meanwhile, on the back end, The Rocking Horse in Kingston wasn’t sure why it was seeing an immediate spike in traffic to its online store and general inquiries about a stuffed dragon on a pole in the days following the emergence of the Blue Jays’ home run dragon.

“In our 25 years, we’ve seen lots of trends in the toy industry, but I don’t think I’ve seen something spike this quickly and have such a high demand for, for sure,” said Monica Brown of The Rocking Horse Toys in Kingston, Ontario. “Overnight, it has been a sensation.”

Natasha estimates she ordered the last dragon The Rocking Horse had in stock, but the store has since placed a large order with the manufacturer. Blue Jays fans can pre-order the dragon for $39.99 on The Rocking Horse’s online store, with shipping available across Canada.

Like the toy industry itself, a Major League Baseball season is prone to peaks and valleys. Items might sit dormant on a shelf for months, and then, without rhyme or reason, become the new “it” thing. Nobody can plan for it, and nobody can predict it. This has forced toy store owners like Brown to spring into action whenever demand for a toy suddenly spikes.

“That really shows the power of social media,” Brown said. “All of a sudden, these items that we’ve been carrying for a long time suddenly become the hot item.”

So far, Brown says orders for the Schylling Flaming Dragon Ride On have been placed from as far east as Prince Edward Island, and as far west as Vancouver Island. Like Natasha, some just wanted to get their hands on this item for themselves, while others are ordering it for their own little league teams to celebrate in the dugout, just like the Blue Jays.

The dragon is available through some other toy stores in Canada, but the listings often say “sold out.” Brown says The Rocking Horse is taking pre-orders, which ensures that stock is on the way. Depending on transit, she’s hoping to get the next round of dragons into the hands of Blue Jays fans within the next few weeks.

“We are doing our absolute best to bring in some more as quickly as we can,” Brown said. “I know people are excited to get their dragons and get some more wins.”

Those like Natasha who acquired the dragon before demand skyrocketed noticed a few surprise features of the toy. The dragon also “breathes” fire, lights up, and makes roaring sounds. At less than $50, it’s a small price to pay to add a little joy to your life.

While the Blue Jays were scuffling heading into their series in San Francisco against the Giants, the stuffed dragon may have awoken a sleeping giant. Since appearing in the visitors’ dugout during the Blue Jays’ 9-3 victory over the Giants on July 7, the Blue Jays have averaged 5.83 runs scored per game.

Prior to the team’s new toy taking flight, the Blue Jays averaged 3.92 runs scored per game through their first 91 games of the season. Does an inanimate object have the power to save a season? When Major League Baseball players believe it can, then this thing might have wings.

“It is fun that they picked a dragon,” Brown said. “Out of all the creatures, the dragon is associated with fun and magic, so it’s cool they chose that dragon.”

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