Blue Jays Vladimir Guerrero Jr. joins BODYARMOR team with international expansion

While the Blue Jays offseason has been slow moving at times setting aside the Kevin Kiermaier and Isiah Kiner-Falefa transactions, one player is currently finding their own transactions and latching themselves onto a new product expansion into Canada.

Blue Jays first baseman, Vladimir Guerrero Jr., has joined the BODYARMOR team as their first-ever Canadian athlete (born in Montreal, Que.) and will join other partners alongside Braves outfielder Ronald Acuña Jr., quarterback Joe Burrow, and running back Christian McCaffrey in representing the brand and product.

Featuring their signature sports drink and low-calorie option in BODYARMOR LYTE, the product can now be found in stores across Canada, including Toronto, Montreal, Calgary, and Vancouver, in a variety of flavours, including Strawberry Banana, Fruit Punch, Peach Mango (LYTE), and Blueberry Pomegranate (LYTE).

Regarding the partnership, Guerrero Jr. said, “I’m excited to share that I’m officially coming on as a BODYARMOR partner. The off-season is all about getting my mind and body right – and staying hydrated, especially in the summer heat, plays a major role in that. It’s incredible to see some of the other athletes who have helped grow this brand – from Kobe Bryant to Ronald Acuna Jr. – so it’s exciting to be a part of the team.”

For Blue Jays fans keeping tabs on players in the offseason, Guerrero Jr. has been hard at work in the gym as he tries to bounce back from a down 2023 season.

Through 156 games last year, the righty-batter produced a .264/.345/.444 slash line with a team-leading 26 home runs, 94 RBIs and a .788 OPS, his lowest single-season mark dating back to his rookie campaign in 2019. While a few others struggled at the plate as well in 2023, fans are hoping that Guerrero Jr. can find his 2021 form again where he mashed 48 home runs (tied for the league lead) and led the AL in OPS (1.002) on his way to a second-place finish in AL-MVP voting.

Should the first baseman find his rhythm again in 2024, multiple Blue Jays players might be trying BODYARMOR in the future as well as the club tries to secure a postseason win for the first time since 2016. With the offseason at a snail’s pace in January, at least one player is making their own deals to further their brand off the field.